OFweek Lighting News: Chi Mei Chi Mei Group's own brand CHIMEI brand for 2011, that "brand 133" LED ceiling light goals, which in 2011 accounted for in the Taiwan market, the heart rate and market share have to maintain 1 name, the overall annual revenue growth rate to reach 30%, than the major overseas markets for more than 30%. Also declared the next three years to Taiwan CHIMEI brand into one of 10 major international brands.
CHIMEI Zhengliang Bin, best backpacks manager, said the cause of the Chi Mei brand, brand CHIMEI 2011 revenue target set for the NT $ 60 billion, than the 30% growth in 2010. Among them, the overseas sales target to more than 1.8 billion, more than 30% overseas share.
product point of view, CHIMEI brand Chimei LCD TV 2011 LCD TV sales target to 200,000 units, and all the main market in Taiwan. LCD Monitor LCD Monitor sales target was 80 million units, overseas markets will account for about 54 million units, the main sales areas, including mainland China, Southeast Asia, Asia-Pacific markets. Lighting products, though still in its infancy, it is expected that 2011 will bring about 200 million yuan of revenue contribution. Overall, Zhengliang Bin said, LCD television, from January to October 2010, total sales volume of LCD TV market in non woven fabric bag about 96 million units, full-year forecast of 118 million units, representing growth of about 10%. Estimated the total market in 2011, 1.25 million under the stage. As LCD TV household penetration rate in Taiwan in 2010 reached 70%, the next 1-2 years will enter a high degree of popular stage, therefore, the future purchase patterns will also be gradually converted into a redemption and purchase of the main, the new purchase supplemented.
It was observed that the current redemption of the preferred size of LCD TVs 37 inches to 55 inches of the large size models, the proportion is expected to more than 50%. The purchase of the main places 22-inch models to 26-inch main, accounting for about 15%. As the cold cathode fluorescent lamp CCFL backlight of the LCD TV prices, from small size to large size have been off the bottom in price, therefore, is highly sensitive to price among low-income families, CCFL-backlit LCD TVs will continue to buy new preferred . The LED-backlit LCD TV's penetration, estimated in 2011 will be increased to 30% -35%, and rapid increase year by year. CHIMEI CMO in 2011, the proportion of LED-backlit LCD TV product planning will be more than 40%, from 24 inch to 55-inch high low-end models full coverage.
LCD Monitor LCD led running text , the Zhengliang Bin said that in 2010 Taiwan's LCD monitor market, estimated total sales of 1.3 million units, including LED backlight models penetration of approximately 25% -30%, growth, estimated in the fourth quarter to reach 50%. 2011, Taiwan's overall estimate of the total LCD monitor market will reach 1.25 million units to 1.3 million units, which will remain the RoHs driver for led screen 21.5-inch size, 21.5-inch to 24-inch large-size models of the total weight of up to 50%. Estimated penetration rate of LED-backlit models will increase to 70%.
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